North Tahoe Business Association


	Download Mainstreet Brochure Main Street Approach The Main Street program is a structured collaborative approach to assist a community in improving the economic and visual quality of its downtown commercial core. It focuses on four main points: Organization, Promotion, Economic Restructuring, and Design. The Main Street approach helps property and business owners along with concerned residents work together so our community can realize and experience the benefits of a revitalized and successful downtown. This is a long-term program that strengthens existing businesses and creates opportunities for new ventures to develop. The Main Street Approach has proven itself to be one of the most effective economic development programs in the country. History In 2004, with the support of Placer County, the NTBA began coordinating community meetings to implement the Main Street Four-Point Approach. Community leaders, business and property owners, and residents began meeting to develop strategies and workplans to support effective management and redevelopment of North Lake Tahoe in accordance with the community's vision of the area. North Lake Tahoe Main Street Vision North Lake Tahoe is a linked set of unique lakefront communities: Crystal Bay, Kings Beach, Tahoe Vista and Carnelian Bay are connected by the common threads of a shared shoreline, open lake views, brilliant sunshine, and a family-friendly atmosphere in a pedestrian-oriented environment. It's a place where one can enjoy lake and land recreation, retail shops, historic sites, arts and culture. These communities work to create an economically vibrant climate and to ensure sustainable and environmentally sensitive growth where residents and visitors enjoy a diverse mountain lakeshore lifestyle. Crystal Bay's casinos and hotels are brimming with entertainment, nightlife, gaming, and dining. Kings Beach, nestled in a park-like setting, has an economically and culturally diverse downtown complemented by an expansive public beach, thriving shops, restaurants, a conference center, and year round events. Tahoe Vista is lined with sandy beaches, easy lake access, a variety of lodging options, fine dining and an all season regional park. Carnelian Bay features wide-open lake views, small businesses, dog-friendly beaches, a marina and peaceful neighborhoods. The communities of North Lake Tahoe provide a strong economic climate in which to live, work and play. How You Can Help Join the many volunteers and supporters of the North Lake Tahoe Main Street Program and: Attend and support Main Street events such as the Farmers' Markets, Community Clean-Up Days, Snow Festival and Quarterly Mixers. Join one of our committees to meet new people and make a difference in your community. Become a sponsor of Main Street Spread the good news about the Main Street Program by telling your friends and neighbors about us. Committees You Can Join ORGANIZATION COMMITTEE If you have an interest in fundraising, communication or fostering partnerships with other agencies and organizations, then this is the committee for you! Meets on the second Wednesday of month at 9:00am. Enhance community relations Recruit volunteer support Seek a variety of methods and sources of funding Committee Chair: Alex Mourelatos Members: Matthew Campbell, Theresa May Duggan, Kathryn Dunning, John Hassenplug, Rick Papaleo, Carolyn Pretzer, Carol Savary, Emilio Vaca PROMOTIONS COMMITTEE If you have an interest in developing new events and promoting North Lake Tahoe, then this is the committee for you! Meets on the third Wednesday of the month at 8:00am. Enhance the image of North Lake Tahoe Create special events to attract visiors and local residents Increase sales revenue for local businesses Committee Chair: Kali Kopley Members: Nick Catanella, Renee Deinken, Pam LeFrancois, Todd Jackson, Sheila Nester DESIGN COMMITTEE If you have an interest in the image of North Lake Tahoe, then the Design committee is for you! Meets on the first Tuesday of month at 5:00pm. Improve the appearance of the commercial areas Promote the façade improvement program Participate in the Kings Beach Core Improvement Project Committee Chair: Lesley Bruening Members: Meera Beser, John Evans, Leah Kaufman, Mike LeFrancois, Tony Pastore, Dave Polivy ECONOMIC RESTRUCTURING COMMITTEE If you have an interest in retaining, expanding and recruiting businesses, then this is the committee for you! Meets the first Thursday of month at 5:30pm. Implement business education workshops and business tool kit Collect and analyze economic data to attract new businesses and support existing businesses Design business recruitment program Committee Chair: Carol Savary Members: John Bergman, Dave Ferrari, George Koster, Sue Kyler, Nathan Plunkett All committee meeting dates are subject to change due to scheduling conflicts. Please check the Calendar of Events to confirm actual date. Meetings are at the NTBA office unless otherwise noted. To join one of these committees, contact the North Tahoe Business Association.